Salesforce.com (NYSE: CRM) launched an artificial intelligence (AI) platform called Salesforce Einstein on Sunday. The AI platform is integrated into some of the company’s cloud services such as Sales Cloud, Service Cloud, Marketing Cloud, Analytics Cloud, App Cloud, Commerce Cloud, Community Cloud, and IoT Cloud.
John Ball, the general manager of Salesforce Einstein said the company aims to use AI tools to enhance its extensive portfolio of products. He said, “There is an absolute revolution occurring in artificial intelligence. This is democratizing AI so that every company can benefit from these techniques.”
Salesforce.com is investing in AI amid pressures from its direct competitors such as Microsoft Corporation (NASDAQ: MSFT) and Oracle Corporation (NASDAQ: ORCL). The provider of enterprise cloud computing solutions issued a sales forecast that was below the expectations of Wall Street analysts for the current quarter. AI-powered services automate repetitive and time-consuming processes. The company is pursuing other strategies to keep and attract customers.
Customers could use Salesforce Einstein to develop applications
According to Mr. Ball, Salesforce.com is well-positioned to benefit from the growth of the AI industry driven by the sudden increase of digital data and powerful computing through the cloud.
Mr. Ball noted that the company’s clients are continuously generating information. Machines can analyze the information and learn from it. He added that the company would keep the data (from e-mails, calendars, and other sources) anonymously and will not use it customers make such request. Customers could use Salesforce Einstein to build applications.
The company established Salesforce Research, a unit that would focus on researching deep learning, natural language processing, and computer vision to boost its product offerings.
The company’s Chief Scientist Richard Socher will lead the unit. He was the former CEO and co-founder of MetaMind, a startup engaged in artificial intelligence, which was purchased by Salesforce.com earlier this year. According to him, some of the company’s 175 data scientists joined the newly formed research unit.