GoPro Promises Hollywood-Caliber Aerial Shots with Karma Drone Camera


GoPro Inc (NASDAQ: GPRO) unveiled its long-anticipated Karma drone along with new Hero5 camera models during an event, which was held near Lake Tahoe at Squaw Valley, California today, September 19.

Nick Woodman, the company’s founder and CEO promised that GoPro Karma offers Hollywood-caliber aerial shots and an image-stabilization grip that can be handheld or mounted to vehicles, gear, and more.

Image Source: GoPro website
Image Source: GoPro website

Mr. Woodman added that the GoPro Karma is easy to use, and a beginner could have fun with the drone right away. The drone features a compact design that fits in a small backpack and a painless out-of-box experience, which can’t be found in any other drone available in the market.

A pivotal event for GoPro

The GoPro Karma is foldable, and its entire system fits in the included backpack, which is comfortable to wear anywhere and during any activity. It comes with a game-style controller integrated with touch display, which allows users to fly the drone easily, quickly and have fun with it. Users can remove the drone’s 3-axis camera stabilizer and attached it to the included Karma Grip to capture ultra-smooth handheld and gear-mounted footage.

In a conference call, Woodman said, “We felt the consumer deserved that we take a little bit of extra time to nail it. In terms of strategy and fitting Karma into GoPro’s existing product line and value proposition for consumers, it’s got to be versatile and got to work in all the ways a standalone GoPro camera works. That’s why the drone also comes with a separate hand grip that can attach to the stabilizer.”

The company was supposed to launch the drone earlier this year, but decided to delay it. The GoPro Karma will be available in the market on October 23 in the following bundles:

  • Karma without a GoPro camera for $799.99 MSRP
  • Karma bundled with HERO5 Black for $1099.99 MSRP
  • Karma bundled with HERO5 Session for $999.99 MSRP (available in early 2017)

Bloomberg Intelligence analyst Jitendra Waral commented that the launching of the GoPro Karma would be a “pivotal event for the company” to boost its sales by “jump-starting” a new category. GoPro has a strong brand and around 10 million loyal users.

Hero5 Black and Hero5 Session cameras

The company said its new Hero5 Black is cloud-connected and costs $399.99. According to the company, it is the most powerful, easy-to-use GoPro camera ever. On the other hand, the Hero5 Session comes with the similar small design and convenience just like the original HERO Session, but with significant performance upgrades. Both cameras will be available on October 2.

“With these new products, we’re delivering on our promise to make it easy to capture and share engaging stories. HERO5’s ability to auto-upload photos and videos to a GoPro Plus account dramatically simplifies mobile, on-the-go editing, sharing, and enjoyment. This is a game-changing experience that we will continue to build upon,” said Mr. Woodman in a statement.

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